Flavored milk powder drinks market seen reaching $14.87 billion by 2030

The flavored milk powder drinks market is projected to grow from $10.09 billion in 2025 to $14.87 billion by 2030, driven by demand for convenient, nutrient-fortified beverages. Asia-Pacific is the largest regional market and is expected to post the fastest growth as health, wellness and e-commerce trends expand.

Why it matters: - The flavored milk powder drinks category is benefiting from a broader shift toward convenient nutrition, especially products tied to wellness, protein and immunity. - The market’s projected rise to $14.87 billion by 2030 signals steady demand for shelf-stable dairy alternatives and fortified beverage formats. - Asia-Pacific’s leadership suggests the strongest growth is coming from regions with expanding consumer bases and rising demand for nutrient-rich drinks.

What happened: - The Business Research Company projected the flavored milk powder drinks market will grow from $10.09 billion in 2025 to $10.88 billion in 2026. - The company forecast the market will reach $14.87 billion by 2030. - The report estimated a 7.9% CAGR for the earlier period and an 8.1% CAGR through 2030. - The release was dated July 17, 2026, in London. - The company offered a free sample of the market report and a full report.

The details: - The market’s recent growth has been supported by demand for nutritious beverages, popularity among children, wider organized retail distribution, more fortified milk powders and urbanization. - Future growth is expected to come from functional and protein-enriched drinks, plant-based milk powder alternatives, on-the-go nutrition, e-commerce expansion, and stronger interest in immunity and wellness. - Key product trends include fortified and nutrient-rich powders, low-sugar and reduced-calorie formulas, plant-based and dairy-alternative beverages, protein and immunity boosters, and single-serve packaging. - Flavored milk powder drinks are milk-derived powders mixed with flavors and often fortified with vitamins and minerals. - The products are designed to be mixed with milk and offer a portable, longer-lasting alternative to liquid milk while preserving nutritional benefits. - The release said the products provide energy and nutrients that support bone health and overall well-being. - Health and wellness awareness is a major demand driver as consumers look for more convenient ways to meet daily nutrition goals. - The International Food Information Council reported in June 2024 that 54% of Americans followed a specific diet or eating pattern in the past year. - The same IFIC data showed interest in protein intake rose from 59% in 2022 to 71% in 2024. - Rising disposable income is also supporting demand for premium health and wellness beverages. - Statistics Iceland reported in October 2024 that household disposable income rose 6.6% in the second quarter compared with a year earlier. - Asia-Pacific was the largest regional market in 2025 and is expected to remain the fastest-growing region during the forecast period. - The report also covers South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

Between the lines: - The forecast points to a beverage market increasingly shaped by consumer tradeoffs: more nutrition, less sugar, more convenience and more format flexibility. - The emphasis on e-commerce and single-serve packaging suggests brands are chasing everyday use cases, not just traditional dairy aisle purchases. - The Asia-Pacific lead implies the category’s growth is increasingly tied to urbanizing, middle-income consumers seeking fortified food and drink options.

What's next: - The Business Research Company said future reports will include market attractiveness scoring, TAM analysis, company scoring matrices, Excel-based forecasting dashboards, hotspot infographics, and updated graphics and tables. - The company also highlighted its broader research platform, including more than 30,000 reports across 27 industries and 60+ geographies.